Many people understand the importance of social media marketing using Facebook PPC, but few understand how to use the platform or why it’s important.
Facebook has a huge number of users — over 1 billion under the latest research count. Because Facebook has so much data on its users, advertisers have a better sense of who they are how to target them. The great thing about Facebook is that it’s easy to get started, extremely well-targeted, and easy to set up and maintain ad campaigns.
Why Use Facebook PPC For Ad Campaigns?
Since many friends and family recommend products on Facebook, it’s a great place for consumers to find new products, discounts, and uses of their current favorite brands. And best of all, they can share it all with friends. Facebook and its advertisers are highly networked, so it’s easy to use the social nature of the site to quickly build an audience. This is one reason Facebook PPC campaigns are so popular among online businesses.
Creating Your First Ad
To get started, think first about creating your ad. What type of advertising are you doing? Is it to a hotel profile page, an application, or a specific event or fan page? You might also just be marketing directly to a website.
Make sure wherever you’re sending your traffic, it refers to that specific ad and information being promoted in it.
Then, create the ad itself.
You’re the one who needs to come up with great, concise text that targets your target market very well. Your title can be up to 125 characters, and the body can have 135. Think about the best way to nail down your offer or product. In addition, Facebook PPC advertising include photos, where you can include an enticing image for viewers. This will be 110px wide by 80px.
Facebook Audience Selection and Targeting
Next, target your audience. It’s critical to determine the location by country and state or province you want to target. Determine your audience’s age and sex, such as a makeup product just for women between ages 18-35. Then, select keywords that nail down what your users would be searching on based on activities, locations, or other relevant keywords for that product. Stick with as broad phrases as you can because Facebook is mining data from user profiles and the information listed there.
Facebook PPC Ad Pricing
Finally, set up your ad campaign and pricing. You’ll need to give your ad a name and daily budget, a schedule, and a payment plan. You can spend at minimum $1 and spend based on how specific your audience is. Scheduling your ad can be done daily or within a certain time period such as for holiday promotions. Then, you can chose to pay for clicks or for views, depending on how much you want to pay. Paying for views gives you payment per each 1000 ad impressions, while clicks are of course paying every time someone clicks your ad.
A Powerfully Targeted, Low-Cost Ad Platform
Facebook advertising with PPC is a great way to get your product, service, or website in front of people within specific areas due to its huge user based and well-targeted PPC plan. Even if you’re just selling a room rate at the hotel or trying to invite more people to a local event, there will always be people on Facebook ready to click your ad.
Be sure to do plenty of market research before writing your ad and always have a strong call to action, addressing your audience as though you’re right there with them, talking to them as a friend.